As mothers and friends, founders Abi and Jamie had been on a similar journey that had awakened them to the beauty of gentle parenting, minimalism, free play, natural and organic materials, and eco-friendly living. And so Simple Folk was born. 

The Simple Folk is a minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes that are easy to wear, easy to wash, and easy on the senses, so they can support your children for years to come.